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December 15, 2016

How India’s OTT platforms can increase ROI with VR

OTT overload in India: One pie; many forking it:

So, yet another OTT platform launches in India – Amazon PrimeVideo. From top of mind recall, there is:

HotStar VOOT Reliance Jio Netflix Spuul ALT Digital YuppTV SonyLIV

Some of these platforms might soon shut shop, I’d imagine, given they are all digging into the same pie – India’s emerging digital generation.

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December 13, 2016

NYTVR creates Cinematic History with VR Film Noir.

…that might as well have been the message that Don Cheadle had in his hand before he’s shot, replete with (positional sound) shrieking dame at the corner of the bar. The telegram is taken by his assassins just so word does not get out that audiences have been cheated so far by crappy 2D 360 video masquerading as VR.

I just came out of a “VR theater” and got teleported back to my study-room. What am I talking about? The first VR noir piece par excellence has been made. NYT with Milk(vr) have done a fantastic job with “Great Performers in L.A Noir.” Folks, this is it! This is what going to the movies in VR is all about, and it’s [...]

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December 10, 2016

Cinematic VR is a Genre (and not a storytelling tool or format)

Sir Anthony Hopkins says it best in his inimitable style. And, while he’s talking to the Westworld story architect, he might as well be talking to a new breed of “Storytellers” – Those in Cinematic VR filmmaking.

This is what he says (emphasis; mine):

“No, I don’t think so. What is the point of it? You get a couple of cheap thrills, some surprises, but it’s not enough.

It’s not about giving the guests what you think they want.

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October 21, 2016

4 Cinematic VR filmmaking skills you should hone, to impress Hollywood

First, a disclaimer: As it so happens, I’ve come to know some of the producers of this excellent (my non biased opinion) episodic VR show, and while I do stay true to what the RealVision knowledgebase has stood for, for the past 8 years, I will admit the critique if any, will be written keeping relationships in mind.

To qualify why I think this VR series is excellent, one has to know that producing in 360 (VR) is no trivial matter, especially on an episodic basis. To that end, Invisible has broken new ground – good VFX, the cuts work*, and… there’s story! The story makes you want to go from episode to episode, and although each episode lasts on [...]

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July 14, 2016

5 things Marketing and AD Agencies need to know about Virtual and Mixed Reality

1: Sell to an already captive audience

Visit any trade show these days and you will see the obligatory VR headset or three, at every stand. This is especially evident at tourism and real estate events. It’s good to see the timely latching onto VR by these industries, and besides being a crowd puller, VR does serve a real purpose. It purports (we’ll see why the use of that word, in a bit) to transport people to far away lands in a way no other visual communication medium preceding it, ever could. After all, through VR, you are bringing the destination to the customer right there at the trade show – helping them sign on the dotted line to experience [...]

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End of the line!
Essential Reading: Think in 3D
VR Film Production?

SkyBox Studio for VR production

VR Filmmaking Masterclass
Think in 360 Masterclass
Dirrogate:DeepVR on Steam