Modern Advertising agencies have standard departments that work in sync with each other to formulate an ad campaign and service their clients. There is the Creative department, Account Services and Media Services. Each advertising agency …

Digital Marketing to Senior Citizens
Governments in developing and developed countries all over the world are aware at the growing numbers of their ageing population. In advanced Asian countries such as Singapore for instance, recent statistics …

AVATAR the movie has been hailed as a revolution in film making and as an entertainment blockbuster, and rightly so. It created many firsts, for example being one of the longest new era 3D films …

Prepaid Broadband on mobiles allows "On Location" access to info
As a Digital Advertising agency or Experiential marketing services provider, how would you successfully pitch to a to a client for their account using emerging media …

joojoo – Internet Device and more – (c) joojoo
This is not a specific product review, I just liked the catchy name of this device – JooJoo. The article is about bringing digital advertising or more …

3D Room with a view (interior under-construction)
Experiential Marketing is the art of creating an experience where the hoped-for result is an emotional connection to a person, brand, product or idea. It is a form of …

Secret Sauce for Digital Marketing
In carefully looking through  various case-study sections of mainstream AD agencies and the niche Digital powerhouses based in Singapore,  who service the region (RealVision is looking at having a presence here)…
What …

Stereoscopic 3D videos offer an interactive advertising experience. – image (c) Philips 3D Solutions
Is there a place for stereoscopic 3D in the Interactive Advertising sphere?
With Youtube recently releasing YouTube 3D “tags” there is bound to …