Secret Sauce for Digital Marketing

In carefully looking through  various case-study sections of mainstream AD agencies and the niche Digital powerhouses based in Singapore,  who service the region (RealVision is looking at having a presence here)…

What we have managed to see is very…very slick micro websites for client campaigns, flash based interactivity, facebook apps (nice!) and the beginnings of in-game branding. This is good, but then what it means is that ALL agencies are fighting tooth and nail for prized accounts with the same weapons! Who, or how does an agency get the unfair advantage?

Our idea of Digital Marketing is a seamless “create once” deploy everywhere model.. from website to mobile to broadcast to on-ground, at least whenever possible. – How?

We have noticed that as of writing this short “knol“, no one seems to be using some of these next gen “weapons” in Digital and Interactive Marketing

1) Stereoscopic 3D -
Youtube just launched Youtube 3D around a few months ago predicting that this is where the 30 second ad spot is headed next. (yes we know the 30 second spot is dying on Tv and it’s moving to the 30 second youtube ad spot).. but trust google to know what next! If Hollywood is already promoting the medium free of cost, why are Advertising Agencies so slow to follow? 3-D is already a household name. See some videos in 3D today on the RealVision YouTube Channel

2) Augmented Reality -
Digital interaction on mobiles? There’s more to it than just flash games. Digital advertising on mobiles needs to move to “on location” interaction and be in-situ or in context! Who says Digital Interaction has to be limited to a PC or webpage or Mobile screen. – Why not combine traditional Brochures, Newspaper ads and books that give the tactile feel of real paper combined with the dynamic nature of digital content?

(combining Digital Advertising with traditional print)

Is this sort of Digital Advertising possible on a mobile phone and on-location? Yes and today. Although we have been doing this sort of interactivity since 2006!

3) Social Networking is getting Less Social -

Are you one of those who has gotten over the wonders of Facebook and is slowly pruning your “friends list”? Social Networkers are seen to be getting more exclusive in how they network, now that the fad is on a downward trend. At least from blogs on Harvard Business School. What implications does this have for Digital Advertising? Is a one size fit all “app” released on Social Networking sites for a client good enough? will it reach a maximum audience? More importantly will it reach the intended audience?

4) Digital advertising On-ground-
There is no reason why the same “flash app” that was created for your Coke client or Nokia can’t be taken on-ground to events and nightclubs. Turn the dancefloor into an interactive interface .. or a person’s body into a mouse… This is the future of point-n-click interaction and Digital Advertising. Too far fetched?

Let’s discuss this further, along with more Secret Sauce  from Real Vision if you are a Digital Ad Agency looking at doing something more than just social marketing and interactive flash based micro-websites.