Articles Archive for January 2010
Create “meaning” with Augmented Reality cellphone apps.
Augmented Reality Apps should add value:
This will probably be one of the shortest articles on the blog, because the video above is worth the viewing time of 9 minutes. I am a big follower of …
4 ways Pepsi could have used Social Media advertising at the SuperBowl
SuperBowl miniature screens for Social media advertising
Social Media Temptation:
The Super Bowl according to accepted belief, is the second largest food consumption day in the USA after Thanksgiving day. So when a major advertiser decides to …
4 really good reasons to upgrade to a 3D TV.
3D TV brings the family together
Upgrading to 3D TV is inevitable:
Every home electronics manufacturer worth mentioning has jumped onto the 3D TV train. In this year and the next there will be 3D Television sets …
Will Google create a Surrogate Reality world?
Surrogate Reality:
In the movie Surrogates, we were presented with a look at something that is not too far fetched even today. The idea that we can (will?) have our own Avatar in the form of …
5 reasons Experiential Agencies could disrupt Digital and Traditional Ad Agencies
Caution: disruption ahead
Birth of The Digital Advertising Agency:
Advertising agencies could soon face a road block. This article will use “could” instead of “will” as it is a very sensitive subject and a topic of …
7 reasons you don’t need to justify ROI for Social Media Advertising
Traditional Media Advertising is out; Social media platforms are in:
If you are one of those in Media and Advertising, having a rough day at the morning breakfast brainstorming sessions in your corporate boardroom or agency …
What is Real? – Will social networks augment our outdoor world?
(from The Matrix- What is real?)
Social Media meets Augmented Reality:
The scene above is one of the memorable moments from the movie The Matrix. With augmented reality now becoming a “reality”, this may soon be a …
Nightclubs – The ideal media platform for targeted Digital Advertising
Digital Advertising in Nightclubs
Targeted Digital Advertising; the “Why”
Targeted advertising is “in”; mass media advertising is out. We can already see how in-effective mass media advertising is, with the decline in revenues faced by traditional media …
Mixed Reality Advertising – The evolution of outdoor Billboards
Augmented Reality – Hybrid Billboards
Digital Personal Space – the evolution of Human Interaction.
Of all the established media platforms, nothing is more effective for outdoors or out of home (OOH) advertising, as the ubiquitous Billboard. Whether on …
