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Digital Advertising & Marketing
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October 8, 2016

Brand Suicide in Virtual Reality – What Ad Agencies need to know about VR, Part II

Above, is the second slide from a deck I’ve been using to introduce Cinematic VR filmmaking to Cinematographers, indie filmmakers and Creative Heads of some of the bigger AD agency networks, thanks to ongoing initiatives by Google MENA, and at film festivals in Asia via the Think in 360, masterclasses.

The video example used here, is for critique and learning purposes only and is from a “VR for PR” experience (a growing trend in Hollywood) to promote tent-pole blockbuster films. The video can be watched on SamsungVR.com, or embedded below

So, what’s wrong with this 360 (or technically, VR video)? Everything looks just fine, until [...]

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July 14, 2016

5 things Marketing and AD Agencies need to know about Virtual and Mixed Reality

1: Sell to an already captive audience

Visit any trade show these days and you will see the obligatory VR headset or three, at every stand. This is especially evident at tourism and real estate events. It’s good to see the timely latching onto VR by these industries, and besides being a crowd puller, VR does serve a real purpose. It purports (we’ll see why the use of that word, in a bit) to transport people to far away lands in a way no other visual communication medium preceding it, ever could. After all, through VR, you are bringing the destination to the customer right there at the trade show – helping them sign on the dotted line to experience [...]

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February 1, 2012

Future Proofing your Media Career: How 3D can save you

Why Stereoscopic 3D is important to your Media Career:

Unless you’ve been living in a media cocoon for the past 3 years, chances are you will have noticed that “3D” is rapidly becoming a household name (as it was in the 50s and 80’s).

The difference is, that this time around, Technology has become better and more affordable to make it a widespread reality. There is no denying that the primary motivation for pushing 3D is business! Business for the Cinemas, business for TV manufacturers and Business for the whole Professional and Consumer electronics eco-system (Cameras, 3D gaming consoles, Homevideos, cell phones).

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August 18, 2010

Lower City education under Digital Lamp-posts at “Study street”, Mumbai.

Digital Lamposts at “Study street”? (Photo Credit: Marketplace/Gagliano)

“Lower city” learning; Educating the masses:

In July of this year, I visited Mumbai after an interesting online discussion with Mr. Shekhar Kapur, who is well known internationally for making films that leave a message besides entertaining audiences. He is working on an upcoming film about one natural resource that we take for granted; Water, and how wars may be fought over it in the not too distant future.

We visited a potential location for some scenes that may feature in the “lower city” part of the story. The half day walk with [...]

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Essential Reading: Think in 3D
VR Film Production?

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Must Read:Compositing in VR – or, the world is not flat… it’s Equirectangular.
 
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Must Read:The Language of Visual Storytelling in 360 Virtual Reality.
 
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