Articles in the Digital Advertising and Marketing Category
Mixed Reality Advertising – The evolution of outdoor Billboards
Augmented Reality – Hybrid Billboards
Digital Personal Space – the evolution of Human Interaction.
Of all the established media platforms, nothing is more effective for outdoors or out of home (OOH) advertising, as the ubiquitous Billboard. Whether on …
Why Advertising Agencies need a Think Tank department.
Modern Advertising agencies have standard departments that work in sync with each other to formulate an ad campaign and service their clients. There is the Creative department, Account Services and Media Services. Each advertising agency …
Digital Marketing to Senior Citizens, Hybrid newspapers and more.
Digital Marketing to Senior Citizens
Governments in developing and developed countries all over the world are aware at the growing numbers of their ageing population. In advanced Asian countries such as Singapore for instance, recent statistics …
Create user experiences with Prepaid broadband on mobiles
Prepaid Broadband on mobiles allows "On Location" access to info
As a Digital Advertising agency or Experiential marketing services provider, how would you successfully pitch to a to a client for their account using emerging media …
joojoo and the kitchen sync – Digital marketing direct to home
joojoo – Internet Device and more – (c) joojoo
This is not a specific product review, I just liked the catchy name of this device – JooJoo. The article is about bringing digital advertising or more …
Case Study of a Stereoscopic 3D Experiential Marketing…experience
3D Room with a view (interior under-construction)
Experiential Marketing is the art of creating an experience where the hoped-for result is an emotional connection to a person, brand, product or idea. It is a form of …
Digital Advertising – more than just social marketing and microsites?
Secret Sauce for Digital Marketing
In carefully looking through various case-study sections of mainstream AD agencies and the niche Digital powerhouses based in Singapore, who service the region (RealVision is looking at having a presence here)…
What …
Stereo 3D videos offer an Interactive Advertising and marketing experience!
Stereoscopic 3D videos offer an interactive advertising experience. – image (c) Philips 3D Solutions
Is there a place for stereoscopic 3D in the Interactive Advertising sphere?
With Youtube recently releasing YouTube 3D “tags” there is bound to …
It’s almost like being there – Tourism In Stereoscopic 3D.
(Double click on the video to visit the main Youtube site to view with 3D glasses)
Tourism in Stereoscopic 3D
A picture is worth a thousand words, we all know that. Then there are moving pictures, that …
How to know if a Digital Ad agency is “with it”? use a LinkediN trick!
clickable image – click to view
LinkedIn is a very powerful on-line business networking site and frequented by high profile professionals such as CEOs as well as as employees in almost all organizations that are worth …
