Digital Lamposts at "Study street"? (Photo Credit: Marketplace/Gagliano)
“Lower city” learning; Educating the masses:
In July of this year, I visited Mumbai after an interesting online discussion with Mr. Shekhar Kapur, who is well known internationally …

Ancient Rome augmented over the real world in Google Maps mobile?
While working on a project in Augmented Reality inspired by the History Channel’s “know where you stand” TV commercials, we couldn’t help but wonder why …

The Classroom teacher of tomorrow is "Technology"
The “Google it” Phenomenon and it’s impact on Education:
How many times today did you just “google it” or allow Google to suggest with it’s artificial intelligence (AI) – …

The right choice of Ebooks in Education?
(Picture above: Screen grab from Singapore’s in2015 video – (c) IDA Singapore)
Ebook Readers in Class rooms and Education:
The recent release of Apples iPad has sparked off a huge debate …

Augmented Reality Apps should add value:
This will probably be one of the shortest articles on the blog, because the video above is worth the viewing time of 9 minutes. I am a big follower of …

SuperBowl miniature screens for Social media advertising
Social Media Temptation:
The Super Bowl according to accepted belief, is the second largest food consumption day in the USA after Thanksgiving day. So when a major advertiser decides to …

Surrogate Reality:
In the movie Surrogates, we were presented with a look at something that is not too far fetched even today. The idea that we can (will?) have our own Avatar in the form of …

Caution: disruption ahead
Birth of The Digital Advertising Agency:
Advertising agencies could soon face a road block. This article will use “could” instead of “will” as it is a very sensitive subject and a topic of …

(from The Matrix- What is real?)
Social Media meets Augmented Reality:
The scene above is one of the memorable moments from the movie The Matrix. With augmented reality now becoming a “reality”, this may soon be a …

Augmented Reality – Hybrid Billboards
Digital Personal Space – the evolution of Human Interaction.
Of all the established media platforms, nothing is more effective for outdoors or out of home (OOH) advertising, as the ubiquitous Billboard. Whether on …