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February 16, 2017

Cinematic VR and Instant Returns on Investment, Part II

(Note: Videos are mildly NSFW. Those without VR headsets can choose the anaglyph option and use red-cyan glasses)

“The proof is in the pudding,” to quote a more palatable one, than the overused; “Content is King”.

After an earlier article I’d written: “Insta-ROI and Cinematic VR,” I got a few emails from producers asking to explain more. One of them has accepted there’s no free lunch, and so I’ve scored a consultation gig.

However, it’s nice to have free pudding, so have a look at the video above – A test scene from the planned “Dirrogate:DeepVR” film and then, see a re-framed [...]

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February 9, 2017

The Secret to Insta-ROI with VR OTT

I’m going to let you in on a little secret that will either have you calling for an emergency brainstorming session if you’re the CEO of an OTT platform that’s under threat from Netflix, Hulu and Amazon Prime… or if you’re a savvy investor, you’ll realize why the big three (Nflix, Hulu, Ama) are so invested in VR.

SOCIAL CINEMA in VR : How Hulu jumped the curve.

Take a look at the video above. You should. It’s less than 2 minutes long and holds a key part of the secret and how I’m evangelizing (hustling?!) Cinematic VR to investors, producers and even brands/agencies attending workshops and masterclasses.

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December 15, 2016

How India’s OTT platforms can increase ROI with VR

OTT overload in India: One pie; many forking it:

So, yet another OTT platform launches in India – Amazon PrimeVideo. From top of mind recall, there is:

HotStar VOOT Reliance Jio Netflix Spuul ALT Digital YuppTV SonyLIV

Some of these platforms might soon shut shop, I’d imagine, given they are all digging into the same pie – India’s emerging digital generation.

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December 13, 2016

NYTVR creates Cinematic History with VR Film Noir.

…that might as well have been the message that Don Cheadle had in his hand before he’s shot, replete with (positional sound) shrieking dame at the corner of the bar. The telegram is taken by his assassins just so word does not get out that audiences have been cheated so far by crappy 2D 360 video masquerading as VR.

I just came out of a “VR theater” and got teleported back to my study-room. What am I talking about? The first VR noir piece par excellence has been made. NYT with Milk(vr) have done a fantastic job with “Great Performers in L.A Noir.” Folks, this is it! This is what going to the movies in VR is all about, and it’s [...]

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