Why Stereoscopic 3D is important to your Media Career:
Unless you’ve been living in a media cocoon for the past 3 years, chances are you will have noticed that “3D” is rapidly becoming a household name (as it was in the 50s and 80’s).
The difference is, that this time around, Technology has become better and more affordable to make it a widespread reality. There is no denying that the primary motivation for pushing 3D is business! Business for the Cinemas, business for TV manufacturers and Business for the whole Professional and Consumer electronics eco-system (Cameras, 3D gaming consoles, Homevideos, cell phones).
Stereoscopic 3D experiential Marketing – Casestudy
Click on the image to download a PDF of a talk done in Singapore at the Egg Story Digital Arts Stereoscopic 3D seminar. Three case studies were discussed with interactive examples shown on using real-time stereoscopic 3D content for experiential marketing, advertising and entertainment. The PDF contains an overview of the talk.
Are Ad Agencies 3D enabled?
When I’m speaking at seminars, I usually start off with topics that are of generic interest to everyone, when it comes to the “3D Revolution Revival”. One favorite topic goes like this… “Don’t AD Agency execs go to the movies? …if the do they must surely have noticed 200 pairs of ‘captive eyeballs’ sitting in their seats, 3D glasses on the ready… and the ADs all play in… Glorious 2D!”
What a waste of the 3rd dimension! The Ad world seems to have missed this boat. While they were busy getting fascinated and [...]
Social Media Temptation:
The Super Bowl according to accepted belief, is the second largest food consumption day in the USA after Thanksgiving day. So when a major advertiser decides to not splash out on advertising during this acknowledged “National Holiday”, it would set the entire advertising and media spheres abuzz! This is exactly what has happened on every major discussion forum, even on large online business social networks such as LinkediN.
The discussion, is about the Super Bowl advertising stalwart, Pepsi, this year deciding to direct it’s advertising [...]