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July 14, 2016

5 things Marketing and AD Agencies need to know about Virtual and Mixed Reality

1: Sell to an already captive audience

Visit any trade show these days and you will see the obligatory VR headset or three, at every stand. This is especially evident at tourism and real estate events. It’s good to see the timely latching onto VR by these industries, and besides being a crowd puller, VR does serve a real purpose. It purports (we’ll see why the use of that word, in a bit) to transport people to far away lands in a way no other visual communication medium preceding it, ever could. After all, through VR, you are bringing the destination to the customer right there at the trade show – helping them sign on the dotted line to experience [...]

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Essential Reading: Think in 3D
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1
Must Read:Compositing in VR – or, the world is not flat… it’s Equirectangular.
 
2
Must Read:The Language of Visual Storytelling in 360 Virtual Reality.
 
3
Cinematic VR Filmmaking – Part III
 
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Must Read:Root VR, Deep VR and your career in Virtual Reality filmmaking
 
5
The Dilemma of Positional tracking in Cinematic VR films.