Better, Faster, Cheaper…
..pick two, the saying goes. The fact is, you can actually pick all three for VR. Yet, you’d think VR hasn’t matured enough going by what’s being done in recent VR for PR pieces in Hollywood.
Almost all of the tentpole movies are doing purely CG VR ‘experiences’ to promote a film, in association with high profile sponsors donating GPUs, domain expertise, software and hard currency.
The VFX teams are of a high pedigree, doing work on today’s blockbuster films. But, at least two recent VR for PR pieces, have fallen short of expectations – according to me.