Surrogate Reality:
In the movie Surrogates, we were presented with a look at something that is not too far fetched even today. The idea that we can (will?) have our own Avatar in the form of …

Caution: disruption ahead
Birth of The Digital Advertising Agency:
Advertising agencies could soon face a road block. This article will use “could” instead of “will” as it is a very sensitive subject and a topic of …

(from The Matrix- What is real?)
Social Media meets Augmented Reality:
The scene above is one of the memorable moments from the movie The Matrix. With augmented reality now becoming a “reality”, this may soon be a …

Augmented Reality – Hybrid Billboards
Digital Personal Space – the evolution of Human Interaction.
Of all the established media platforms, nothing is more effective for outdoors or out of home (OOH) advertising, as the ubiquitous Billboard. Whether on …

Modern Advertising agencies have standard departments that work in sync with each other to formulate an ad campaign and service their clients. There is the Creative department, Account Services and Media Services. Each advertising agency …

Digital Marketing to Senior Citizens
Governments in developing and developed countries all over the world are aware at the growing numbers of their ageing population. In advanced Asian countries such as Singapore for instance, recent statistics …

Prepaid Broadband on mobiles allows "On Location" access to info
As a Digital Advertising agency or Experiential marketing services provider, how would you successfully pitch to a to a client for their account using emerging media …

Secret Sauce for Digital Marketing
In carefully looking through  various case-study sections of mainstream AD agencies and the niche Digital powerhouses based in Singapore,  who service the region (RealVision is looking at having a presence here)…
What …