Articles tagged with: Digital Advertising
Stereoscopic 3D education in Singapore.
Finished student output from Singapore's first Stereoscopic 3D workshop
Stereoscopic 3D initiatives in Singapore:
Singapore may be a tiny country – but anything it is sets it’s mind to, gets done with precision and dedication. The latest …
Where is the Augmented Reality button on Google Maps and Google Earth?
Ancient Rome augmented over the real world in Google Maps mobile?
While working on a project in Augmented Reality inspired by the History Channel’s “know where you stand” TV commercials, we couldn’t help but wonder why …
Create “meaning” with Augmented Reality cellphone apps.
Augmented Reality Apps should add value:
This will probably be one of the shortest articles on the blog, because the video above is worth the viewing time of 9 minutes. I am a big follower of …
4 ways Pepsi could have used Social Media advertising at the SuperBowl
SuperBowl miniature screens for Social media advertising
Social Media Temptation:
The Super Bowl according to accepted belief, is the second largest food consumption day in the USA after Thanksgiving day. So when a major advertiser decides to …
4 really good reasons to upgrade to a 3D TV.
3D TV brings the family together
Upgrading to 3D TV is inevitable:
Every home electronics manufacturer worth mentioning has jumped onto the 3D TV train. In this year and the next there will be 3D Television sets …
Will Google create a Surrogate Reality world?
Surrogate Reality:
In the movie Surrogates, we were presented with a look at something that is not too far fetched even today. The idea that we can (will?) have our own Avatar in the form of …
5 reasons Experiential Agencies could disrupt Digital and Traditional Ad Agencies
Caution: disruption ahead
Birth of The Digital Advertising Agency:
Advertising agencies could soon face a road block. This article will use “could” instead of “will” as it is a very sensitive subject and a topic of …
7 reasons you don’t need to justify ROI for Social Media Advertising
Traditional Media Advertising is out; Social media platforms are in:
If you are one of those in Media and Advertising, having a rough day at the morning breakfast brainstorming sessions in your corporate boardroom or agency …
What is Real? – Will social networks augment our outdoor world?
(from The Matrix- What is real?)
Social Media meets Augmented Reality:
The scene above is one of the memorable moments from the movie The Matrix. With augmented reality now becoming a “reality”, this may soon be a …
Nightclubs – The ideal media platform for targeted Digital Advertising
Digital Advertising in Nightclubs
Targeted Digital Advertising; the “Why”
Targeted advertising is “in”; mass media advertising is out. We can already see how in-effective mass media advertising is, with the decline in revenues faced by traditional media …
Why Advertising Agencies need a Think Tank department.
Modern Advertising agencies have standard departments that work in sync with each other to formulate an ad campaign and service their clients. There is the Creative department, Account Services and Media Services. Each advertising agency …
