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January 1, 2010

Mixed Reality Advertising – The evolution of outdoor Billboards

Augmented Reality – Hybrid Billboards

Digital Personal Space – the evolution of Human Interaction.

Of all the established media platforms, nothing is more effective for outdoors or out of home (OOH) advertising, as the ubiquitous Billboard. Whether on a bus shelter, a unipole or indoor locations such as malls and underground tubes or metro stations, the billboard is the single most effective way of attracting public and consumer attention.  However, just as people have accustomed themselves to “tuning out” to television adverts, many people today, automatically tune out to billboards, while walking on a city streets. [...]

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Essential Reading: Think in 3D
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