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Posts Tagged ‘Digital Signage’
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February 1, 2012

Future Proofing your Media Career: How 3D can save you

Why Stereoscopic 3D is important to your Media Career:

Unless you’ve been living in a media cocoon for the past 3 years, chances are you will have noticed that “3D” is rapidly becoming a household name (as it was in the 50s and 80’s).

The difference is, that this time around, Technology has become better and more affordable to make it a widespread reality. There is no denying that the primary motivation for pushing 3D is business! Business for the Cinemas, business for TV manufacturers and Business for the whole Professional and Consumer electronics eco-system (Cameras, 3D gaming consoles, Homevideos, cell phones).

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June 27, 2011

RockCandy 3D – Stereoscopic 3D Stock Clips

Enhanced Dimensions launches RockCandy 3D, a collection of more than 40 stereoscopic, royalty free, music themed 3D animations including editable Stereo 3D Title Plates, exclusive tutorials and an associated collection of royalty free stock media assets.

Editions:

RockCandy 3D VJ Edition – 35 animations supplied on DVD-ROM as 2D and 3D Anaglyph 720p formats licensed for live entertainment use

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January 31, 2010

4 ways Pepsi could have used Social Media advertising at the SuperBowl

SuperBowl miniature screens for Social media advertising

Social Media Temptation:

The Super Bowl according to accepted belief, is the second largest food consumption day in the USA after Thanksgiving day. So when a major advertiser decides to not splash out on advertising during this acknowledged “National Holiday”, it would set the entire advertising and media spheres abuzz! This is exactly what has happened on every major discussion forum, even on large online business social networks such as LinkediN.

The discussion, is about the Super Bowl advertising stalwart, Pepsi, this year deciding to direct it’s advertising [...]

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January 1, 2010

Mixed Reality Advertising – The evolution of outdoor Billboards

Augmented Reality – Hybrid Billboards

Digital Personal Space – the evolution of Human Interaction.

Of all the established media platforms, nothing is more effective for outdoors or out of home (OOH) advertising, as the ubiquitous Billboard. Whether on a bus shelter, a unipole or indoor locations such as malls and underground tubes or metro stations, the billboard is the single most effective way of attracting public and consumer attention.  However, just as people have accustomed themselves to “tuning out” to television adverts, many people today, automatically tune out to billboards, while walking on a city streets. [...]

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Essential Reading: Think in 3D
VR Film Production?

SkyBox Studio for VR production

VR Filmmaking Masterclass
Think in 360 Masterclass
Dirrogate:DeepVR on Steam
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1
Must Read:Compositing in VR – or, the world is not flat… it’s Equirectangular.
 
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Must Read:The Language of Visual Storytelling in 360 Virtual Reality.
 
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Cinematic VR Filmmaking – Part III
 
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Must Read:Root VR, Deep VR and your career in Virtual Reality filmmaking
 
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The Dilemma of Positional tracking in Cinematic VR films.