What if we could harness Technology, to educate and stimulate the younger generation to value and cherish tradition but in a non text book manner, and thus impart education to them with help from the same devices that they seem hooked onto. In effect, hijack these devices in an interesting way, so as to break into a students “Digital Personal Space” which they are not so keen to give up that easily. – This is the key to the future of education – Taking History outdoors and bringing History to the present.
(the old Berlin wall, and the site as it stands today)
Digital Personal Space – the evolution of Human Interaction.
Of all the established media platforms, nothing is more effective for outdoors or out of home (OOH) advertising, as the ubiquitous Billboard. Whether on a bus shelter, a unipole or indoor locations such as malls and underground tubes or metro stations, the billboard is the single most effective way of attracting public and consumer attention. However, just as people have accustomed themselves to “tuning out” to television adverts, many people today, automatically tune out to billboards, while walking on a city streets. [...]