Articles tagged with: Experiential Marketing
Future Proofing your Media Career: How 3D can save you
Why Stereoscopic 3D is important to your Media Career:
Unless you’ve been living in a media cocoon for the past 3 years, chances are you will have noticed that “3D” is rapidly becoming a household name …
3D in measured dosage = 3DTV success
**update** Embed a Live 3DTV signal into a 2D Tv programme? read :here:
3DTV : Where is the Content?
This was the topic of my talk recently at the MediaLive! Conference in AbuDhabi. The biggest stumbling block …
Why Ad Agencies and Brands need to know Stereoscopic 3D…part 2
(image screengrab and credit: Vimeo.com)
Advertising and Marketing Departments need to know good Stereoscopic 3D:
In a previous article we had addressed the subject of why an AD Agencie’s creative department needs to know a thing or …
Stereoscopic 3D in Experiential Marketing – Seminar Talk
Stereoscopic 3D experiential Marketing – Casestudy
35mm 3D or Digital 3D Cinema Projection?
Technicolor 3D system for 35mm 3D Projection (image copyright Technicolor)
35mm 3D Films to make a comeback?
Going to the movies and going to see a “film” were the same thing. Film became synonymous with motion pictures, just …
Where is the Augmented Reality button on Google Maps and Google Earth?
Ancient Rome augmented over the real world in Google Maps mobile?
While working on a project in Augmented Reality inspired by the History Channel’s “know where you stand” TV commercials, we couldn’t help but wonder why …
Create “meaning” with Augmented Reality cellphone apps.
Augmented Reality Apps should add value:
This will probably be one of the shortest articles on the blog, because the video above is worth the viewing time of 9 minutes. I am a big follower of …
4 ways Pepsi could have used Social Media advertising at the SuperBowl
SuperBowl miniature screens for Social media advertising
Social Media Temptation:
The Super Bowl according to accepted belief, is the second largest food consumption day in the USA after Thanksgiving day. So when a major advertiser decides to …
5 reasons Experiential Agencies could disrupt Digital and Traditional Ad Agencies
Caution: disruption ahead
Birth of The Digital Advertising Agency:
Advertising agencies could soon face a road block. This article will use “could” instead of “will” as it is a very sensitive subject and a topic of …
What is Real? – Will social networks augment our outdoor world?
(from The Matrix- What is real?)
Social Media meets Augmented Reality:
The scene above is one of the memorable moments from the movie The Matrix. With augmented reality now becoming a “reality”, this may soon be a …
Nightclubs – The ideal media platform for targeted Digital Advertising
Digital Advertising in Nightclubs
Targeted Digital Advertising; the “Why”
Targeted advertising is “in”; mass media advertising is out. We can already see how in-effective mass media advertising is, with the decline in revenues faced by traditional media …
