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Posts Tagged ‘Social media’
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February 1, 2012

Future Proofing your Media Career: How 3D can save you

Why Stereoscopic 3D is important to your Media Career:

Unless you’ve been living in a media cocoon for the past 3 years, chances are you will have noticed that “3D” is rapidly becoming a household name (as it was in the 50s and 80’s).

The difference is, that this time around, Technology has become better and more affordable to make it a widespread reality. There is no denying that the primary motivation for pushing 3D is business! Business for the Cinemas, business for TV manufacturers and Business for the whole Professional and Consumer electronics eco-system (Cameras, 3D gaming consoles, Homevideos, cell phones).

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August 18, 2010

Lower City education under Digital Lamp-posts at “Study street”, Mumbai.

Digital Lamposts at “Study street”? (Photo Credit: Marketplace/Gagliano)

“Lower city” learning; Educating the masses:

In July of this year, I visited Mumbai after an interesting online discussion with Mr. Shekhar Kapur, who is well known internationally for making films that leave a message besides entertaining audiences. He is working on an upcoming film about one natural resource that we take for granted; Water, and how wars may be fought over it in the not too distant future.

We visited a potential location for some scenes that may feature in the “lower city” part of the story. The half day walk with [...]

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January 31, 2010

4 ways Pepsi could have used Social Media advertising at the SuperBowl

SuperBowl miniature screens for Social media advertising

Social Media Temptation:

The Super Bowl according to accepted belief, is the second largest food consumption day in the USA after Thanksgiving day. So when a major advertiser decides to not splash out on advertising during this acknowledged “National Holiday”, it would set the entire advertising and media spheres abuzz! This is exactly what has happened on every major discussion forum, even on large online business social networks such as LinkediN.

The discussion, is about the Super Bowl advertising stalwart, Pepsi, this year deciding to direct it’s advertising [...]

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January 20, 2010

Will Google create a Surrogate Reality world?

Surrogate Reality:

In the movie Surrogates, we were presented with a look at something that is not too far fetched even today. The idea that we can (will?) have our own Avatar in the form of a robot, that will represent us in the real world and possibly conduct all our social interactions is not far fetched! The video above shows us the technology is already here today. It just needs to be fine tuned, perfected and made cost effective. Price is not an issue for someone who may need such assistance, or “life augmentation”.

Having our own Surrogates, even in a “phase 1” stage where they are not human like, but just motorized robots with a [...]

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Essential Reading: Think in 3D
VR Film Production?

SkyBox Studio for VR production

VR Filmmaking Masterclass
Think in 360 Masterclass
Dirrogate:DeepVR on Steam
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Must Read:Compositing in VR – or, the world is not flat… it’s Equirectangular.
 
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Must Read:The Language of Visual Storytelling in 360 Virtual Reality.
 
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Cinematic VR Filmmaking – Part III
 
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The Dilemma of Positional tracking in Cinematic VR films.