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October 8, 2016

Brand Suicide in Virtual Reality – What Ad Agencies need to know about VR, Part II

Above, is the second slide from a deck I’ve been using to introduce Cinematic VR filmmaking to Cinematographers, indie filmmakers and Creative Heads of some of the bigger AD agency networks, thanks to ongoing initiatives by Google MENA, and at film festivals in Asia via the Think in 360, masterclasses.

The video example used here, is for critique and learning purposes only and is from a “VR for PR” experience (a growing trend in Hollywood) to promote tent-pole blockbuster films. The video can be watched on SamsungVR.com, or embedded below

So, what’s wrong with this 360 (or technically, VR video)? Everything looks just fine, until [...]

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Must Read:Compositing in VR – or, the world is not flat… it’s Equirectangular.
 
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Must Read:The Language of Visual Storytelling in 360 Virtual Reality.
 
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Cinematic VR Filmmaking – Part III
 
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Must Read:Root VR, Deep VR and your career in Virtual Reality filmmaking
 
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The Dilemma of Positional tracking in Cinematic VR films.