Better, Faster, Cheaper…
..pick two, the saying goes. The fact is, you can actually pick all three for VR. Yet, you’d think VR hasn’t matured enough going by what’s being done in recent VR for PR pieces in Hollywood.
Almost all of the tentpole movies are doing purely CG VR ‘experiences’ to promote a film, in association with high profile sponsors donating GPUs, domain expertise, software and hard currency.
The VFX teams are of a high pedigree, doing work on today’s blockbuster films. But, at least two recent VR for PR pieces, have fallen short of expectations – according to me.
Above, is the second slide from a deck I’ve been using to introduce Cinematic VR filmmaking to Cinematographers, indie filmmakers and Creative Heads of some of the bigger AD agency networks, thanks to ongoing initiatives by Google MENA, and at film festivals in Asia via the Think in 360, masterclasses.
The video example used here, is for critique and learning purposes only and is from a “VR for PR” experience (a growing trend in Hollywood) to promote tent-pole blockbuster films. The video can be watched on SamsungVR.com, or embedded below
So, what’s wrong with this 360 (or technically, VR video)? Everything looks just fine, until [...]