I revisit Augmented Reality providers every now and then. Mostly it’s when a client comes knocking.
The last time I looked at AR, was this month itself, to start work on a platform for Cinematic augmented movies and stories. I’ve settled on one flavor of AR. and in doing so, came this profound realization – many current AR startups and established providers will go bankrupt because of this particular AR solution, but they’ll also fall…for variations of this singular reason: Entitlement.
How this flavor of AR will put proprietary offerings out of business, we’ll address a little later in this essay, but first, let’s [...]
ProgressiveReality™
Progressive Reality could be defined as an experience that segues between Virtual and Augmented Reality worlds on-demand. Progressive Reality capable eyewear would allow for the ultimate “XR” or extended reality experience to users.
I’d first thought of the concept in 2012 while researching for the hard sci-fi novel “Memories with Maya” and inspired by the stylish Vuzix eyewear’s form factor promised back then. In the book, the main characters develop such a progressive reality “Wizer” (visor+A.I) that can switch between AR and VR when needed by rotating a cross-polarizer to block out light from [...]
The Cloud: It’s about ROI.
Today, when we think of the Cloud – it’s become ubiquitous with Enterprise scale data wrangling and as SAAS (software as a service) offerings. To consumers, the ‘cloud’ is a neat place to store cat-videos, music and photos.
However, AWS (Amazon’s Cloud), Google Cloud and Microsoft realize the potential there is in using the Cloud for media services. The reason – if not already obvious – is plain to see.
Mixed Reality – VR and AR visualization:
Suddenly, Holograms is the new buzz word when a little more than 3 years ago Augmented Reality was a marketing mantra. Last year, it was VR and now thanks to devices such as the ‘Hololens’ every industry wants to see if holograms can be used to some benefit.
While it takes a little getting used to, if holograms is the preferred term, so be it! We prefer calling it mixed reality – because really, it’s a person in the real world, interacting with computer generated visuals (augmented) over their field of view of the world, either aided by a camera – called Digital [...]
